Co-Op Brief

I just started a brief to redesign and promote tinned co-op veg. Thought it was a good brief to do because with the briefs i've have recently done, they've been for products that have had a higher quality with the castrol and Fortnum and mason. It was thought that I pursue a brief which showed the depth at which i could design and promote and to do something which was simpler, something which was for a supermarket's own brand stuff.

I felt that co-op's designs needed to be updated as much of the packaging still has the old clover logo on, after looking at the website and and in the store is apparent they are pushing quite a green approach, which i feel i need to greatly consider in my ideas.