I want the design to follow aspects of Fortnum and Masons current designs but come across as something almost completely different which is why i continued the square design for the tea packaging. For these i went with my logo for the sides of the design as it follows the Fortnum and Mason Packaging more but again differentiates it self a bit from them. I looked at adding ingrediants and nutritional values to the back but as soon as i began there was never going to be enough room for the values to be their so rejected doing that and stuck with the second one across for the back which basically was the idea of having the logo and some text about the tea underneath i feel this retains the simplicity of the rest of the design without having large amounts of text.
Monday, 8 March 2010
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