Friday 26 February 2010

Fortnum and Mason Intial idea and development

For this brief i have decided to produce some sort of hamper product which can be taken to Antarctica. I feel that size needs to be fairly small to be portable yet something which can be opened easily with gloves. In the hamper i want a small collection of food which would be in tins, which would follow the existing packaging style of fortnum and mason. The hamper it self can't be made from paper as it wouldn't work that well so i might need to consider other materials. With the hamper will come a thank you letter confirming the purchase.

I had initially thought that they would use more space like food in tubes however i felt that if this was something i would have considered it wouldn't have best reflected the luxury and the uniqueness of the Fortnum and Mason brand and i don't feel that toothpaste like packaging looks particularly luxurious.

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